Connect. Strategize. Execute. Deliver.
The Lyve Process is series of adaptable steps that ensures our clients get what they want, for the price they are quoted, in the time we’ve agreed upon. The Lyve Process has been tested on hundreds of videos, websites and applications, and, in the words of our clients, makes production ‘easy.’
Connect.
We want to know who you are and what is valuable to you.
- Introduce key members on both our teams and establish their roles in Production
- Develop a primary purpose for your production and secondary purposes
- Assess what you consider goals of a successful production
- Identify your target market and desired User Experience
- Discuss untapped opportunities within your industry and your competitive advantage
- Survey your existing assets, current campaigns, and future plans
- Suggest suitable technologies for your solutions and discuss alternatives
Goals of the Execute Phase:
Key Documentation: Project Guide
- Weekly Progress Reports
- Production Plan, Draft 2
Strategize.
Behind every production is a better plan.
The most important part of our job is simply listening, and making sure we've heard you correctly. Our Production Plan includes three sections: A Production Brief, or 'big picture' view; Functional Requirements, or how the Production will be used to achieve its goals; and Resource Specifications, which includes all technical and qualitative Requirements.
- Develop a collaboration schedule that accommodates your availability and preferred reporting method
- Summarize all required creative, branding and technical specifications
- Describe in detail which critical actions you want your audience to take
- Identify all resources necessary for your production, including equipment, crew, and talent
- List known planning assumptions and potential obstacles, including legal considerations
- Establish a realistic production timeline with milestones and target delivery dates
- Specify a Deployment Plan that considers any external events such as events or shows
Goals of the Strategize Phase:
Key Documentation: Requirements -
Production Plan -
Production Brief -
Functional Requirements -
Resource Specifications -
Deployment Plan
Execute.
We keep you informed. We give you access.
If we've all done our homework, our teams have collaborated to hatch an excellent Production Plan that leaves little room for surprise. However, there will still be critical decisions to make, unforeseen obstacles to negotiate, and undiscovered opportunities to identify.
- Deliver a Project Guide that articulates all established processes, naming conventions, and storage procedures
- Provide you with our progress on tasks, milestones, and deliverables through our online Production Management System
- Schedule regular meetings and weekly reporting
- Supply all necessary prototypes for your critical decisions, such as script, graphical, video and animation prototypes
- Grant on-demand access to all production documents on our password-protected file-sharing service
- Provide easy video QA for you using our online annotated player or web QA through our Production Management System
Goals of the Execute Phase:
Key Documentation: Project Guide
- Weekly Progress Reports
- Production Plan, Draft 2
Deliver.
What you need, for the price quoted, in the time agreed upon.
This is the moment of truth. We keep you informed throughout the Production Process so there should be 'No Surprises' when you receive your video, websites and applications.
- Create a Production Summary, that summarizes key production details, as well as a closing Analysis of what went well and what we could have done better
- Deliver a Hand-Off Plan that includes all sign offs and archiving details
- Execute our Deployment Plan including Launch Strategy and Maintenance Plan
- Celebrate! We like throwing parties. Especially to celebrate a job well done!
Goals of the Deliver Phase:
Key Documentation: Production Summary -
Hand-Off Plan -
Deployment Plan
Client Commitments.
- Manage the scope of the Production and inform you immediately of scope change.
- Recommend realistic solutions that fit your goals, budget, and schedule.
- Respond to all requests within a 48-hour time frame.
- Deliver a Production Status Report at least once a week.
- Offer reasonable prices and transparent pricing practices.
- Honor our estimates and timelines.
- Educate you on new technological trends or opportunities.
- Protect your confidentiality.
- Supply Production Documentation on-demand in our online Production Management System.
- Commit to take on the Productions we have the time, resources, and expertise to complete.